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A new star in the auto parts industry Shandong Chuji Private Technology Park Co., Ltd. is located in Yantai City, a beautiful seaside city. It is a company specializing in the development and manufacture of automotive interior and exterior trim parts, body panels, automotive lighting products. The modern auto parts production company is one of the 20 auto parts companies supported and nurtured by Shandong Province. It is a key high-tech company approved by the Ministry of Science and Technology as a national torch plan. The company was founded in December 1999. In the past three years, the company has grown rapidly at an average annual growth rate of 52% in sales revenue and 56% in profits, resulting in 400,000 copies of automotive injection molded parts. Body coverings supporting capabilities. In recent years, the company has established a single product cost accounting basis, technology development as a precursor, and quality assurance as the core by vigorously implementing modern management models, marketing models, improving quality assurance systems, and opening up marketing channels. Asset operating structure system. At present, the products developed by the company have covered the soft and hard interior and exterior trim products of various types of medium and high-end cars, trucks, and passenger cars, forming a joint development of injection molding, stamping, and thermoplastic composite products. Industrialization pattern. Looking back on the development over the past few years, the experience of Shandong Chujiu Private Technology Park Co., Ltd. is: Only by establishing the concept of “people-oriented, quality-oriented, and market-oriented†can we achieve a constant change in the ever-changing market. The development of Shandong Chuchu Private Technology Park Co., Ltd. was initiated when China's auto market started quietly. Although the company was restructured on the basis of auto parts production enterprises, there have been nearly 10 years of automotive interior parts. Product development experience, but in the context of the large-scale multinational automotive companies entering the Chinese market and auto parts companies springing up, relying solely on existing product development experience has no competitive advantage, and it must be built in line with its own reality. There is a competitive "high place" with strong advantages. To this end, the company's leadership team reviewed the situation, put forward the "people-oriented, quality-oriented, market-oriented" competition declaration, in the company's staff to strengthen and formed a "talent is the key to business development, quality is the fundamental business survival The user is always God's consensus. In order to adapt to the company's need to expand the development of product areas, the company does everything possible to introduce various types of professional and technical personnel, and provide them with generous treatment, and create a good working and living environment. Sometimes, in order to introduce a senior professional, the company’s main leaders personally went out to take care of the “mao†and took care of the company’s sincerity and resolutely joined the development ranks. In the past three years, the company has introduced 77 professional and technical talents in the automotive industry in various forms, and established a first-class automotive parts technology and technology development center. In 2003, the total number of new products developed and completed in the industry reached 82, which was introduced and improved. Dynamic and flexible product development incentives. The company has done a lot of meticulous work in recent years in enhancing quality awareness and strengthening quality management. They started by improving quality management documents and strengthening on-site management, earnestly implemented the international standards of the industry, and followed the standardization of quality management. Since 2000, they have successively passed the ISO9001, QS9000 and VDA6.1 three standardized quality system certifications. In 2003, they also took the lead in adopting the TS16949 international quality certification in the province’s auto parts enterprises, accelerating their integration with the international economy. Another important step has been taken on the road. In the process of daily production organization, in addition to strengthening the product quality constraints, the company also implemented a strict quality responsibility accountability system to control unqualified products in the first time and the first place, so as to avoid influencing the market to the maximum extent. reputation. In recent years, the qualified rate of product quality has been stable at more than 99.99% among all the products of the 12 domestic auto OEMs that have participated in the matching. Fine and strict quality management has created good economic benefits for the company and won the market. Recognition and trust. Regarding the viewpoint of “market-oriented, users are Godâ€, Shandong Chuzhu Private Science and Technology Park Co., Ltd. has a deeper understanding of market operations for many years. With the intensified competition in the domestic auto parts industry, the continuous integration of the auto vehicle market, and the accelerating pace of new models, various factors require that auto parts companies must turn around the baton of the “market†to increase business The market's early recognition and rapid response capabilities provide a complete set of high-quality products and better services for automotive OEMs. In light of this, Shandong Chuji Private Technology Park Co., Ltd. has closely integrated itself with the interests of the supporting auto OEMs in the market development work. The automakers are in a hurry and want to think of the entire vehicle manufacturer. The 12 OEMs participating in the establishment have offices in the local area. They also send technicians to the local area to provide large-scale users. They also guide the workers to install products face-to-face on the assembly line. In response to the new vehicle models to be developed by the automaker, the company took the initiative to intervene in advance and provided a variety of product models to the users according to the requirements of the new models, and provided product assemblies to meet the modular supply requirements of users. In recent years, with the increasingly fierce competition in the automotive sales market, OEMs have made corresponding price reduction requests for parts and components products. In this regard, Shandong Chuchu Private Technology Park Co., Ltd. not only understands and cooperates, but also actively conducts its own initiative. To tap potentials, improve processes and reduce costs as much as possible, and continue to provide products to OEMs under the premise of ensuring product quality, and this has won the unanimous approval of customers. Through the establishment of a flexible mechanism of marketing system to provide high-quality, high-efficiency products and services, the company's market development work has continuously achieved new results. Up to now, the company has reached 12 OEMs. FAW Group, FAW-Volkswagen, Shanghai GM Dongyue Automobile Co., Ltd., Qingdao Automobile Factory, Hainan Automobile Group, and Baoding Automobile Factory have all become long-term trusted partners of the company. It is also based on a common understanding of talent, quality, and market that Shandong Chuji Private Technology Park Co., Ltd. became the first component company in Shanghai to enter its supporting system after Shanghai GM Dongyue Automobile Co., Ltd. moved to Yantai. Only by continuous innovation and change can companies obtain the driving force for sustainable development.