Fastener company's product innovation of “turning into a butterfly”

Fastener companies face competition every day. Every company wants to enhance its competitiveness. In the past when people talked about the competitiveness of enterprises, they usually only considered the conventional competition factors: market, users, competitors, and technology level. The policy and legal environment, etc., rarely consider innovation as a factor. However, product innovation is now increasingly valued by fastener companies. Facts have proved that there is no sense of crisis in the fastener companies, it will not be competitive, fastener companies must always have a sense of crisis, every victory over a crisis, it means that the company has been a promotion or transformation.

Product Innovation. Improving, improving or creating products to further meet customer needs or open up new markets is the first choice for companies today. Product innovation can be divided into new product innovations and improved product innovations. New product innovation refers to the significant changes in product use and its principles. Improvement of product innovation refers to the functional extension and technical improvement of existing products based on market needs without major changes in technical principles. The driving force of new product innovation is both technology-driven and demand-driven. The driving force for improving product innovation is generally demand-driven. Demand pull type, namely: market demand → conception → research and development → production → put into the market.

Product innovation stems from market demand. It stems from the market's demand for product technology of enterprises. That is, technological innovation activities take market demand as the starting point, clarify the research direction of product technology, and create technologically suitable products suitable for this demand through technological innovation activities. To meet market demand. In a real company, product innovation is always in the two dimensions of technology and demand. According to the characteristics of the industry and the company, the market needs and the company's technical capabilities are matched to seek the best combination of risk and return. The driving force of product innovation is fundamentally the result of the combined effect of technological advancement and demand pull.

Product innovation is closely related to product standards. Some fastener companies have participated in the development of national standards, improved corporate image, and increased awareness of the companies involved in the development of national standards, and increased market competitiveness, which has won the right to speak for the company in the market. Today's fastener industry has a bright future that we can even touch. Because the standards of this industry are becoming clearer and more standardized. We are delighted to see that new standards have been promulgated year after year by the National Standardization Technical Committee for Standardization of Fasteners. This year there will be a large number of 20 fastener standards and related standards have been released, will be implemented since 2011.

With the continuous appreciation of the renminbi and various changes in the economic environment, China's fastener companies have to face the competition and challenges of multinational companies and lower-cost emerging markets, and the provision of higher value-added products and services is inevitable. Row. However, at present, simple investment has been difficult to develop a product that can create a suitable market, to develop product innovation, to develop product innovation, to develop product innovation resources, and to develop product innovation space. Therefore, product innovation requires many aspects of the cultivation of fastener companies, companies still have a long way to go.