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The brand awareness of the fee-payers has been continuously improved, and commercial lighting companies have begun to collaborate with related professions in a wider range of areas, and brand segmentation has become more and more significant. In order to match the cost concept of consumers and the changes in appreciating grades, merchants are constantly renovating products and selling strategies. The main battlefield of the commercial lighting company's shopping malls has now turned from the beginning to the home improvement company, engineering and mass spending categories. Some professionals have indicated that this marks the company's footsteps into the masses.
Guided by shopping malls, adapting to the needs of shopping malls and deepening shopping malls is the breaking point of the current commercial lighting category. In the past few years, the domestic commercial lighting category has presented a professional category of warfare that is different in terms of product functions. Some commercial lighting categories are rushing to break through in the professional field, and continue to deepen cooperation with various fields such as clothing, jewelry, medical treatment, and hotels, hoping to occupy more market share. In fact, the pioneering of some of these approaches relies to a large extent on the company's inductive strength and systemic service plan, which poses a greater challenge to brand companies. I am afraid that the results can only clarify the past, and the strong commercial lighting companies are more worried about the future. As more and more up-and-coming talents seize the market, the development of commercial lighting stores becomes more serious. Will the high-speed addition of shopping malls also brake tightly? If you want to lead the industry and the profession, you need the company's constant efforts! The commercial lighting brand with outlets and sales as the primary selling support point, the diversification of sales channels directly determines the development of its brand.
Following the arrival of the lighting season, the major commercial brands began to take the initiative to open the brand and multi-collaboration. In the major building materials and clothing exhibitions, there is no shortage of professional lighting brands. The in-depth collaboration between major brands and designers and home improvement companies is constantly opening. The diversification of channels has become the focus of more and more companies. The brand implementation and channel soaking will be further deepened to open up new commercial lighting sales channels. The diversification of the sale form is the source of the lively march of this mall.
E-commerce will all enter the business photo career, followed by the prosperity of online shopping, the flattening of the route will be irreversible, the traditional approach will set off a boom in website construction. According to Taobao data, in 2013, the online sales of lighting products in China has reached more than 12 billion yuan. It is estimated that 2014 will break 50 billion yuan, which constitutes a 7:1 market share with the traditional route. However, the traditional distribution of British lighting products and online sales share is 3:7. With the arrival of e-commerce, the market for the sale of shopping malls will undergo new changes, the traditional provincial agent will be sinked by the manufacturers. Shock. In the future, the profession will add a shape of an e-commerce offline service provider in the three basic distribution shapes of the past, namely, storefront retail, logistics wholesale, and engineering contracting.
Commercial lighting has evolved into an approach to promotion. Whether it is an island cabinet in a department store, it is still an independent store, or a café, tea restaurant, commercial lighting is of obvious importance. Many owners feel that they have no choice when they are preparing to decorate their own goods and shops.
At the moment, an excellent lighting designer is crucial! Situational air lighting invents features that will store space. The lighting atmosphere of a toy store and a spa club is not the same. The lighting plan of the same store is different. Imports, windows, cargo platforms, roundabouts, shelves, models, shops, auxiliary areas, etc. .
Each area is built from the air, illuminated, illuminated, and harmoniously constructed to match the contextual lighting that matches it. For example, a coffee bar in a commercial plaza, under the recommendation of the designer, some of the walls of the store used some of the higher-end Ruiya M16 downlights in Philips commercial lighting as the context lighting of the store, because the consumers of coffee bars are mostly advanced. The community's guests, so build a luxurious and concise air. In the tide of a home appliance product, we saw that the designer applied Philips' sharp stand, outstanding furnishings, and the product trend and colorful side. Do a good job in general lighting, point lighting and situational lighting. A summary of the commercial lighting of a store came out. Some lighting designers say so, of course, commercial lighting is science and art. Commercial lighting should express the brand characteristics very well, attract customers' eyes, build a warm and personalized air, and discuss their own prevailing suggestions. There is also a need for the artistic invention of lighting designers.