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Since the beginning of the Las Vegas International Consumer Electronics Show (hereinafter referred to as "CES"), automakers and IT vendors have become increasingly close, and have demonstrated cross-border cooperation in automotive intelligent products. There are indications that IT giants and auto companies at home and abroad are still carrying out relevant technology reserves, and Internet giants such as Google and Apple have formed alliances with auto companies. The automotive industry is entering the era of smart cars.
Li Jun, academician of the Chinese Academy of Engineering, deputy chief engineer of China FAW Group, and director of the technology center, said: "If (automotive companies) can not make breakthroughs and innovations in smart cars or smart car related technologies, they will be eliminated by the intelligent era. That's why we pay such a big price for smart cars."
However, the specific commercial operations of smart cars still have to overcome obstacles in terms of sensing platforms and standard technical regulations.
From the perspective of concrete and realistic aspects, intelligent driving systems, life service systems, security protection systems, location service systems, and vehicle service systems are the mature and predictable functions and systems of smart cars. It is also these smart technologies that are transforming and changing the changes in the automotive industry and changing people's lives.
For the functional system of smart cars, Guo Konghui, an academician of the Chinese Academy of Engineering and the honorary dean of the School of Automotive Engineering of Jilin University, pointed out that at present, the United States is mainly security, Europe is mainly navigation, and Japan is mainly information. China now combines the three. , advance together. Among them, the Internet of Vehicles is the development direction of intelligent transportation, which will have a major impact on the transportation industry and the automobile industry at the same time.
Thilo Koslowski, vice president and chief automotive analyst at Gartner, said: "To make the car the most innovative, versatile, and ideal mobile device of the future, advanced computing technology is the foundation for all of this. By making these technologies wireless. With the upgrade capability, automakers can improve existing on-board features and deliver new features throughout the vehicle's life cycle."
Audi's president, Rupert Stadler, pointed out that “we used to improve in automobile manufacturing.†“The automotive industry has now entered an era of redefining Mobility.†In the process, many IT Vendors are forming alliances with traditional auto companies to build a smart car ecosystem.
At this year's CES, Google announced that the "Open Car Alliance" was officially launched, with the goal of bringing the Android system experience to car navigation and infotainment systems. Google will work with Audi, GM, Honda, Hyundai and other car manufacturers and chip maker NVIDIA to "bring the driver a pioneering technology experience." Users will be able to use the smart car with Android system directly, the built-in app store can download related car applications, or connect their Android devices to the car to achieve many functions.
Prior to this, Apple also announced its own iOSInTheCar program at the WWDC (Apple Computer Worldwide Developers Conference) (renamed Car Play at the beginning of the year). It is reported that this has attracted the interest of companies such as BMW, Ford, Mercedes-Benz and Ferrari. In early July, another foreign media pointed out that Apple is reaching a cooperation with the Volkswagen Group. A number of automakers will be equipped with a new version of iOS 7.1 this year to add features like siri, video playback and map navigation.
At the end of June, Shanghai Botai PATEO Technology Co., Ltd., which provides car networking services for Volvo, Changan Peugeot Citroen, SAIC passenger cars, and Beiqi passenger cars, announced that it will release a smart car in 2018. In order to accomplish this task, the company continued to adhere to the pre-installation market – providing car networking services to auto companies, and also announced its entry into the aftermarket.
The road to the future The latest research report from the McKinsey Global Institute shows that in the next 12 disruptive technologies that may change life, business and the global economy, “automatic or semi-automatic navigation and driving vehicles†(ie, driverless cars) Ranked sixth. McKinsey predicts that driverless cars will generate between $200 billion and $1.9 trillion in output by 2025.
According to the Analysys think tank, the penetration rate of China's car network users is expected to exceed the critical value of 10% by 2015. By then, the market size of China's smart cars will exceed 150 billion yuan.
It should be pointed out that whether it is a car network or a driverless car, it is only part of the development of smart cars. During the industrial transformation period, IT giants and auto manufacturers are all carrying out relevant technical reserves. The latest report from EnvisionIP, a US patent market research company, shows that smartphone companies such as Google and Apple have applied for a number of patents related to in-vehicle smart devices in the United States, including 310 for Google and 35 for Apple, and the sum of other smartphone companies. It reached 617 items, including 234 Samsung, LG 161, Sony 155, Nokia 42 and BlackBerry 25.
Although intelligent transportation also needs the cooperation of many social supporting functions to be realized, consumers can still experience these intelligent technologies in some cars at this stage. The most common technologies currently used include smart parking technology, smart maps, and off-car navigation. Last year, the new Mercedes-Benz S sedan was equipped with a variety of intelligent technologies, including fixed-speed cruise, automatic evasion of the opposite glare technology, and night vision system to automatically smash the infrared technology of others and animals.
At this year's CES, automakers embraced smart phones and mobile computing technologies, and showed a variety of intelligent products. Mercedes-Benz launched a Pebble smart watch that is interconnected with its models. After pairing with the car, Pebble can receive cars from the car. Information. And Audi has launched a 10.2-inch car tablet based on Android. This device for users to use in the car can interact with other passengers through the wireless network inside the car, and provide navigation, web browsing, media playback and other functions for the passengers.
At present, at least seven independent brand enterprises such as SAIC, Geely, FAW, Chery, Changan, BYD and Brilliance have launched their own research and development of car networking systems and products. Li Shufu, chairman of Geely Holding Group, said at a forum held at the end of last year that drone driving is not far away. In 2014, Volvo will launch a highly intelligent car in China, the XC90.
However, the rapid development of smart cars requires a series of technical platforms to support. Li Jun cited six platforms in interviews with the media, including the perception platform, electronic platform, control strategy and control model platform, information platform, and development environment platform. And standard regulatory platforms.
At present, major automobile companies have set up layers of technical barriers in sensing, driving computers, communication protocols, etc. The purpose of this is to drive safety, and secondly to grasp the initiative in this round of industrial transformation. Consumers often take into account the choice of smart car connected vehicles when considering the choice of network security and location privacy.
However, the development of autonomous driving technology has certainly brought convenience to people, and at the same time, its safety is also attracting attention. At present, China's relevant technical and regulatory standards for automotive intelligence are still not perfect. Now in the pre-installation market, the automakers have the final say, and the aftermarket is even less supervised. At the end of 2013, the European NCAP finally made a decision to rate the automatic brakes, ending the self-talk of the car manufacturers. But there is still no breakthrough in other auto markets.