Zhu Huarong, secretary of the party committee of Changan Automobile, said that the average price difference between the current independent brands and the joint venture models is over 45%. industrial stacking racks,stacking racks,stack rack Dalian CS Logistics Technology Co., Ltd , https://www.dlcslogistics.com
Just lamenting that the market share of self-owned brand passenger cars and cars has declined for 11 consecutive months, especially when the sales of the old independent automakers Geely, Chery, BYD, Great Wall, etc. have experienced different degrees of decline, but no one noticed. The sales of Changan Autonomous Passenger Cars, FAW Autonomous Passenger Cars, Dongfeng Fengshen, etc., which are higher than the average growth rate of the industry.
The reporter noted that these after-owned automakers are state-owned auto companies. In the first half of the year, Changan’s self-occupied passenger cars even replaced the position of Great Wall Motor’s leader in independent auto companies with 39.52% sales growth, while Dongfeng Fengshen did not have a Sales under the conditions of the new car increased by 16%.
Why did Changan, FAW and Dongfeng, which did not have outstanding sales in previous years, be able to grow against the trend this year? Zhang Baolin, president of Changan Automobile, believes that it is precisely because of Chang’an’s three-year strategic layout that it has increased R&D investment and strict quality control, and now it has accumulated a lot of money. In contrast, those autonomous automakers who have fallen are relying on speculation to win development in the early years, but when the economic environment is put After easing the joint venture car products, the company's follow-up development was weak, and natural sales began to decline.
However, even these self-employed automakers are still worried about the development of their own brands. To this end, Changhua Automobile Party Secretary Zhu Huarong shouted at the "China Automobile Brand Marketing Summit" and called on 86 million party members to buy their own brand cars. Li Chunrong, the general manager of Dongfeng Fengshen, pointed out that to study the "purchase of American products law" in the United States, it is necessary to use party and state laws to constrain party members to take the lead in purchasing autonomous cars.
In order to avoid being smashed by foreign auto companies, people of insight from independent auto companies have proposed that their own brands must jointly develop some basic technologies to jointly cope with the suppression of foreign brands. Zhang Baolin told reporters that the independent brands are now unable to survive, and it is the stage of everyone's unity.
According to the data released by the China Association of Automobile Manufacturers in July 2014, the market share of self-owned brand passenger cars and cars has dropped to “eleven consecutive declinesâ€, down to 34.6% and 17.7% respectively. This is the first time that the market share of self-owned brand cars has fallen below 20%, the lowest monthly since 2009.
In the first half of this year, only the sales of Changan Automobile, the top five automakers in the sales volume, increased year-on-year. The sales of the other four automakers, including Great Wall Motor, all showed different degrees of decline. The biggest decline in sales volume was Geely Automobile. Its sales volume decreased by 28.07% year-on-year.
It is worth noting that some state-owned auto companies that launched their own brands have been “eye-catching†this year. Among them, FAW's self-owned passenger vehicles increased by 67.08% in the first half of the year, Changan's self-owned passenger vehicles increased by 39.52% in the first half of the year, and Dongfeng Fengshen's sales in the first half of the year increased by 16%.
When it comes to Changan Automobile becoming a self-governing boss, Zhang Baolin has mixed feelings. It is necessary to know that the huge amount of independent research and development investment has not been effective until the past two years. "Three years ago, when others were still making money by product speculation, Changan had already had a strategic market layout awareness. Some good products such as cars and SUVs continued to be marketed in the past two years." Zhang Baolin told reporters.
In addition to the market layout awareness, in research and development, Changan Automobile's annual R&D expenses for independent business account for about 5% of sales revenue; in the construction of talent team, Changan has 6,000-7,000 R&D teams and more than 300 foreign experts. In the continuous research and development; in the quality casting, strict benchmarking joint ventures, from the R & D, procurement of all aspects in strict accordance with the standards to implement.
Similarly, Li Chunrong has a lot of experience for Dongfeng Fengshen to achieve sales growth without new car conditions. "Because the quality, service and products of Fengshen have been greatly improved, we can achieve such results." Li Chunrong told reporters that the market does not believe in tears, the company relies on the reputation of past owners to ensure continued growth.
“I also often ask myself, can independent brands compete with joint venture brands? Can they win the competition?†Zhang Baolin asked himself, the Chinese people have a little deeper understanding and reaction to their own market. The products developed will definitely win the joint venture brand.
Also at the Chengdu Auto Show on August 29, the Dongfeng Fengshen A30 was listed at a cost-effective price of 65,700 yuan - 85,700 yuan. A30 is a Class A car that is built on the world-class quality management system of Dongfeng Fengshen, the world's top 500 supplier system and the world-class quality manufacturing system. Li Chunrong dared to propose new Jetta and New Santana. The new Elysee "new three" competition, and said that in the fuel consumption, space security and other aspects have even surpassed the "new three."
The car companies are calling on party members to buy their own cars. Like the A-class family cars launched by many independent brands, the Dongfeng Fengshen A30 will face nearly 80 products in the same level of today's 56 car companies to compete on the same stage, although the price has advantages, but Can a weak brand face the joint venture model with a gradual price drop?
As Zhu Huarong said, the average price difference between the current independent brands and the joint venture models is more than 45%, and once the joint venture brand continues to cut prices, the already shrinking market space of the self-owned brands will be worse.
To this end, he appealed at the "China Automobile Brand Marketing Summit" that the national level should vigorously support self-owned brands, especially the party and government organs should take the lead in selecting their own brands. "For example, within 86 million party members, they call for self-government and do not violate the WTO. ".
Li Chunrong is unceremoniously mentioned that in promoting independent autos, there must be party discipline and state law. "For example, party discipline, is it a member of the Communist Party of China, shouldn’t you take the righteousness to buy Chinese own-brand cars? If we advocate county-level The above-mentioned party members and their families must buy their own brand cars. This will be a big driving force for the development of China's autonomous vehicles. It is also a series of compensations that we have approved a large number of joint ventures in China to build factories in China. .
Li Chunrong specifically mentioned that to affirm the national law, you can refer to the legal provisions of the US government procurement, the "Procurement of American Products Act," which aims to "support and protect American industry, American workers, and US investment capital." Foreign products can only be purchased if the United States produces insufficient quantities, domestic prices are too high, or if foreign purchases do not adversely affect US national interests.
Earlier, when President Xi Jinping came to the Shanghai Automotive Group Technology Center for inspections, the central government had already decided that the official vehicles should use domestic cars, which is an opportunity for self-owned brands.
The joint development of autonomous car companies was at the time. The so-called "one chopsticks were easy to break, and ten chopsticks were not bent." In the past 30 years, China’s road to “market-for-technology†has proved to be a failure. In the early days of the “non-action†of state-owned car companies, a number of private auto companies have emerged to build their own cars. However, since autonomous car companies tend to be independent and even dismantle each other, it is difficult to make breakthroughs in the development of core components such as engines and gearboxes.
Obviously, in terms of financial resources and technical reserves, independent auto companies and foreign auto companies are completely out of a grade. Why can't domestic auto companies be able to carry out joint development? We must know that, like Japan's Toyota, Honda, Nissan, etc., they will carry out a large number of basic technology research and development, share the cost and strengthen the competitiveness in the world.
In May of this year, the "Automotive Combustion Engine Research Association (AICE)" jointly established by eight Japanese auto companies and a group developed basic technologies to improve engine fuel efficiency and cut exhaust gas to comply with global exhaust emission regulations and fuel efficiency regulations. Requirements.
In contrast, at the end of 2012, GAC Group had signed a strategic alliance cooperation framework agreement with Chery Automobile. So far, the industry has not seen the results of cooperation between the two parties being made public.
Why is the alliance between domestic car companies so difficult? Zhang Baolin’s words may be a slogan. The United States must have certain conditions and development stages. It must not be done at the beginning. Everyone thinks that they can do it well. Some independent enterprises insist on positive development. Some independent enterprises have always been developing in reverse. The development path is different for everyone, and it may be difficult to go further.
Jiang Aiqun, the director of Changan Automobile Brand Public Relations Department, believes that it will not take long for independent auto companies to cooperate, and the joint can better let their own brands go out.
"There are two aspects to the union. First of all, we must do it. After everyone can have some common understanding, then it will take a while to get together. At this time, everyone feels that they can't live anymore. We can face together. Some questions. "Zhang Baolin believes that at this stage, it is time for autonomous car companies to unite.