Demonstration of Cooperaution Cooper's appearance at the 2nd Asian Essen Tire Exhibition

Cooper Tires, a global replacement tyre specialist, recently unveiled the second Asian Essen tyre show. It exhibited four brands and 31 products produced by its joint-venture company Cooper Chengshan and sold at home and abroad, which fully demonstrated the excellent results achieved in the product technology and market construction in the joint venture in the past three years.

At the booth lighting ceremony held on the 4th, Mr. Alex Koi, General Manager of Cooper Tire China, and Mr. Perry Bell, General Manager of Cooper Asia Pacific Technology Center, lightened the Cooper booth. At the exhibition site, Mr. Glenn Arbaugh, Director of Cooper Asia Pacific Technology Center, presented the guests and the media with Cooper's superior technology and product matrix. The Cooper platinum series Zeon ASP and Starcraft RS-W 3.0 were released in 2008. Dean and the long-established brand new products of Chengshan and Aotong explained in detail.

Alex Koi, General Manager of Cooper Tire China (left), Mr. Perr y Bell, General Manager of Cooper Tire Asia Pacific Technology Center, opened the booth with a crystal ball to unveil the Cooper booth

As a driving force for technological innovation in the international tire industry, the biennial REIFEN ESSEN has been successfully held for nearly 50 years since 1960. It is currently the world's largest and most authoritative Professional tire exhibition. The REIFEN CHINA ASIAN ESSEN TIRE SHOW was held in Shanghai New International Expo Center from December 4th to 6th. This is the second time for this professional exhibition to enter China. The tire manufacturers and the most powerful international buyers have attracted many tires, tire accessories, tire production equipment and other manufacturers to participate in the exchange of advanced technology and business information.

Cooper Tire's Essen exhibition booth unveiled

Cooper Tire & Rubber Co., Ltd. and its major joint venture company in China, Cooper Chengshan (Shandong) Tire Co., Ltd., unveiled the Essen Tire Exhibition, demonstrating the rapid growth of Cooper Tire's entry into China in just three years. The Cooper Tire Booth is divided into four major exhibition areas, which show the production of Cooper Chengshan: Cooper Brand Celeron Series domestically produced passenger car tires, Starfield branded passenger car tires, Chengshan and Austraili brand passenger car tires and card passenger car tires, and 2008 New Dean brand card bus tires for the month. The tire products exhibited fully demonstrated the technical superiority and production capacity of Cooper's joint venture in China, Cooper Chengshan (Shandong) Tire Co., Ltd.

As the second largest listed tire company in North America, Cooper Tire has more than 6,000 formal employees in China and owns two joint ventures: Cooper Chengshan (Shandong) Tire Co., Ltd. and Cooper Jianda (Kunshan) Tire Co., Ltd. and is located in Shanghai Cooper Tire Asia Pacific Technology Development Center. The tire products produced by Cooper Chengshan (Shandong) Co., Ltd. are on display here. Cooper Chengshan Co., Ltd. is a joint venture between the US Cooper Tire & Rubber Co., Ltd. and Shandong Chengshan Group, the third largest tire manufacturer in the country. It mainly manufactures high-performance passenger car radial tires, passenger cars and truck tires. The annual output reaches 10 million, and the annual turnover reaches Billions of yuan. Its products not only enjoy a good reputation in the Chinese market, but also sell well in North America and Europe. Joint venture In the past three years, Cooper has introduced advanced U.S. management concepts and strong technology research and development capabilities combined with Chengshan's more than 30 years of mature production management. It has introduced high-quality products that are more suitable for China's road conditions and has led to the introduction of a global advanced Six Sigma quality management system. Improve production capacity and product market competitiveness. The exhibitors at the second Asian Essen Tire Show demonstrated that Cooper's Chengshan products have fully entered the international arena.