In the cotton needle: BMW 3 Series accumulated to win the A4L domineering return

In August, A4L made a success and achieved good results in single-month high-end B-class championships. After half a year later, Audi A4L achieved a domineering return to the king after completing new replacements and encountering unfavorable factors such as "rejoint ventures." ".

After struggling and continuous growth, the BMW 3 Series accumulated sales of 84,153 vehicles from January to August, surpassing the Mercedes-Benz C-Class with a slight advantage, and won the first cumulative sales. It is worth mentioning that the "Germany's top three", represented by Audi, BMW and Mercedes-Benz, once again entered the battle of competition, the average monthly level of 10,000 has become the threshold of first-class high-end B-class cars.

August 2017 and cumulative high-end B-level sales statistics China Economic Network tabulation (units)

Unsurprisingly, after the A4L had sold more than 10,000 vehicles in July, it continued to make persistent efforts in August, winning the top-class B-Class segment championships with a single-month best result of 12,944 vehicles. From the "sit on the Diaoyutai" to the previous sales, it has returned to the top of the list today. The A4L shows Audi's powerful repairing ability from one side.

It should be noted that after half a year's work, after the Audi A4L completed a new generation of replacements and experienced "rejoint ventures" and other unfavorable factors, it achieved a domineering "king return", which is not easy. In particular, the "Germany's top three" represented by Audi, BMW and Mercedes-Benz have once again entered the battle of competition, and the monthly average of 10,000 vehicles has become the threshold of the top-grade B-class cars.

Compared with Audi A4L's performance, Audi's overall sales are even more dazzling. From June to August, Audi won consecutive championships in China's premium car market, and has staged a "hat trick." According to the data, Audi sold 54205 vehicles in China in August, up 10.3% year-on-year. Although cumulative sales still fell 6.6%, the trend of stop loss was already very clear.

The A4L, as Audi's consistent main model, has taken on important sales tasks. Compared with the previous generation models, the A4L currently sold has adopted a price reduction strategy sooner. Economic Daily - China Economic Net reporter learned when visiting 4S shop, A4L current terminal offers up to 70,000 yuan, if you consider replacement subsidies and financial programs, the actual discount rate will be greater. However, according to sources, after the “rejoint venture”, the outstanding performance is a strong one, but it is expected that from the fourth quarter of this year, Audi's price incentives will be reduced.

In contrast, the performance of the BMW 3 Series in this year was "Continuing Excellence": On the one hand, its monthly average sales maintained at more than 10,000 vehicles, and the subdivision models and configurations were abundant, highlighting "individualization" and "sports". Genes; On the other hand, cumulative sales from January to August reached 84,153. They surpassed Mercedes-Benz C-Class with a slight advantage and won the first cumulative sales, which is also a return to the BMW 3 Series struggling to fight and continuous growth.

From the terminal price point of view, the Economic Daily - China Economic Net reporter learned when visiting the 4S shop, the entire department discount 20% discount, some high-end models with greater incentives, price discounts in 5-6 million, compared with competitors , The discount is centered.

From a global perspective, the BMW 3 Series bears one-fifth of the Group's sales, and is synonymous with the BMW brand spirit. This generation of 3 Series is entering the end of the product life cycle, synthesizing various aspects of the news, a new generation of BMW 3 Series will debut next year, and is expected to be listed on the domestic market in early 2019. The "two-pronged" BMW 3 Series, which has created a long wheelbase and a standard wheelbase, is ushering in the golden period of sales.

Compared with Audi's strong return and BMW's struggling to fight, Mercedes-Benz has maintained a steady improvement, which can be seen from Mercedes-Benz C-class terminal price concessions. It is understood that the current Mercedes-Benz C-class 40,000 yuan discount, remove some of the installation costs, the actual discount of less than 30,000 yuan, the price is the strongest.

However, it is worth noting that Mercedes-Benz C-class cumulative sales have been exceeded by the BMW 3 Series, single-month sales champion has also been captured by the A4L, for the Mercedes-Benz C-class, this is somewhat embarrassing, after all, at the beginning of the year list of small momentum, Has disappeared. From January to August, Mercedes-Benz C-Class sold a total of 84,085 vehicles and maintained an average monthly average of 10,000 vehicles. However, it still needs to make persistent efforts to face the next white-hot competition.

Ni Kuang, president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., said in an interview at the Frankfurt Motor Show that the biggest task at the moment is to serve customers well and to value their own service quality and capabilities. In principle, they will not distribute products. The agreed tasks and sales system are all in good operation.

For second-tier premium car brands, Cadillac's ATS-L has made remarkable progress. In August, its sales volume has exceeded 5,000 units. In January-August, it sold a total of 34,904 vehicles, achieving a very high year-on-year growth. The cumulative sales volume of Cadillac ATS-L is basically the sum of Volvo S60L and Infiniti Q50L. From this point of view, second-tier subdivision models also show differentiation trends. With regard to the advancement of Cadillac, there have been many doubts in the industry that Cadillac’s “price-for-price” approach is detrimental to its high-end car brand image and its lack of premium capability will result in its lack of stamina.