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As we all know, Ningbo is a well-known lighting production center in the country. In LED lighting, Ningbo also has more than 1,100 finished products or accessories companies. Some large-scale LED products are mature and reliable.
But for a long time, the products of Ningbo LED lighting companies are mainly oriented to the international market. However, with the rapid start of the domestic market, Ningbo LED companies have also increased their efforts to expand the domestic market.
According to the "Semiconductor Lighting Energy Conservation Industry Plan" jointly issued by the National Development and Reform Commission, the Ministry of Science and Technology and other ministries, the output value of LED lighting energy-saving industry will increase by about 30 per year, reaching 450 billion yuan in 2015, including 180 billion yuan of LED lighting application products.
The sales structure of Ningbo lighting industry products is also confirming this judgment. According to statistics from the Ningbo Lighting Association, the number of LED lighting products produced in Ningbo has reached a record of more than 1,100 last year. The total sales of the lighting industry is about 45 billion yuan, of which LEDs account for 23 billion yuan, surpassing traditional lamps for the first time. . Last year, sales of LED products increased nearly 7 times compared with 2008.
Ningbo LED lighting enterprises are mostly export-oriented enterprises. Although the quality of technology and products is good, the brands and sales channels are relatively weak. Ren Fengbo, secretary general of Ningbo Electronics Industry Association and Ningbo Semiconductor Lighting Branch, told reporters. However, this situation is quietly changing.
On the road in Hongtang Street in Jiangbei, the street lamps have been replaced by LED street lamps. It is reported that these LED street lamps are produced by Ningbo Liaoyuan Lighting Co., Ltd. In the future, they will also aim at the city's road lighting market. According to reports, as one step ahead in the road lighting market, the products of the company have been applied in streetlights and landscape lighting projects in many cities in China.
As with the original luminaires, the company will focus on the domestic market, as well as the new spectrum. At the end of last year, Ningbo Shengpu Optoelectronics Semiconductor Co., Ltd., located in the high-tech zone, officially opened a store in Tmall under the brand of SUNPULED, and launched five series of LED lighting products. This is an attempt by elders in Ningbo's old LED companies.
Another fast-growing export-oriented lighting company, Ningbo Kaiyao Electric Manufacturing Co., Ltd., has also set its sights on the domestic market. Shen Yanwei, general manager of Kaiyao Electric Co., told reporters that Kaiyao's LED products are mainly indoor lighting. LED product development plans cover home, industrial and mining, office, commercial, hotel, outdoor, architectural, stadium lighting, etc. It has built a network of dealers covering all parts of the country and is ready to spend 35 years to achieve both domestic sales and foreign trade.
The domestic market is huge, and all local governments are considering including LEDs in their new promotion plans. At the same time, due to lower prices, LED products have become the trend of home lighting, so the business opportunities in the domestic market must not be missed. Ren Fengbo said. According to her introduction, there are currently hundreds of Ningbo LED lighting companies adopting various methods to expand the domestic market.