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In recent days, with the negative growth of the overall automobile production and sales in China, the mini vehicle market that led the decline has caused a lot of attention due to its sharp competition with the previous two years of advancement.
In May 2011, the sales volume of mini-vehicles was 160,000 vehicles, which was 14.14% lower than the same period of the previous year (year-on-year) and 14.35% lower than that of April (on a chain basis). At this point, the mini-vehicle market has experienced negative growth year-on-year for four consecutive months, and it has also experienced a three-month negative growth month-on-month. In March alone, there was a slight positive growth in February compared to the Spring Festival holiday.
In terms of business, SAIC-GM-Wuling, which has long been the leader of China's micro-vehicle industry, has begun to slow down its rapid growth in production and sales. However, although Wuling’s total sales have declined slightly, its market share has not only declined, but has also seen a certain increase.
For changes in the mini-vehicle market, SAIC-GM-Wuling has a special understanding. The industry fell back to more than double digits. By April 2011, the actual speed of decline will exceed 20%. The market should return to a normal state. The cake is not so big. How do you divide? It is now that the new market players brought about by the rapid growth of the mini-vehicle market want to divide the cake. At the same time, the old market entrants are also competing for cakes. What can Wuling do? Still work hard.
In the company's development plan for 2011, SAIC-GM-Wuling emphasized that the continued competitiveness of minicars is the foundation of the company, while passenger vehicles and overseas businesses are the guarantee for sustainable development; they are in a calmer, more sober state of mind. It is the most important foundation to practice internal skills and move to the future in a better state.
For SAIC-GM-Wuling’s intentions, there is a fair understanding both inside and outside the industry. It is precisely because of the thoughts and efforts spent on design, procurement, production, manufacturing, assembly, and market feedback that it not only replaced Wuling Guangguang, Wuling Rongguang and Wuling Hongguang, but also won a reputation for reliability and durability. .
According to reports, the light of the new Wuling that was launched more than a year ago was the result of optimization and improvement of 48 major items and 1095 items based on the light of Wuling, the best-selling model. In the year of listing, this model sold about 700,000 cars and became the absolute champion of sales of single models in China. Wuling Rongguang, as the company's second-most important model, not only won consumers in space, but also achieved breakthrough in quality improvement. In 2010, sales volume reached 350,000 vehicles.
The annual sales volume of these two main mini-vehicle products is close to one million units, coupled with Wuling Hongguang, which has recently experienced strong growth and its monthly sales volume is close to 20,000, ensuring that SAIC-GM-Wuling has a good overall performance, but the company has never relaxed High product quality requirements and continuous product improvement. In the first half of 2011, SAIC-GM-Wuling also emphasized systematization to ensure and improve product quality.
When the market is in the doldrums, the strengthening of internal strength of enterprises is based on the principle of change. Do more than just pursue sales figures, and pay more attention to product quality, service levels, and system capabilities. In addition, SAIC-GM-Wuling also improved and improved the store image, management capabilities, and service levels of more than 1,700 sales and service outlets, to substantially enhance the competitiveness of the network and to face the future, and to build a marketing system with core competitiveness.
In the first five months of 2011, SAIC-GM-Wuling’s commercial vehicles sold a total of 520,000 vehicles, and its market share was 43%, which was nearly 10% higher than that of the second (three brands). The market share of the 20 provinces ranked first, with 7 of them having a market share of more than half. Wuling will, as always, steadily advance the three core businesses of the company's commercial vehicles, passenger vehicles and overseas businesses in accordance with the established pace and rhythm.