The most fundamental difference between mold countries and powerhouses: brand integration innovation

Recently, the executive vice deputy director and secretary-general of the International Mode Association Luo Baihui pointed out in an interview with the media that the most fundamental difference between a big mold country and a strong mold country is not in the total scale, but in the improvement of product quality and product added value, and the integration of mold brands. Innovation. Although China's total scale of molds has ranked among the top in the world, it is mostly concentrated in middle and low-grade areas, and its technical level and added value are relatively low. On the contrary, many high-end molds also rely on imports. In order to achieve a strategic shift from a “mold power” to a “mold power,” the mold industry must change its mode of development and pay attention to structural adjustment. Mold companies must focus on improving product quality and reducing manufacturing costs, and vigorously develop high value-added products. Take the "fine, specialized, and strong" line and create new growth points in the "Blue Ocean." The key factor influencing the value of a country’s brand is the overall image of a country’s “industrial brand” and the degree of brand industrialization. Therefore, we must pay attention to product quality and brand. Only through independent innovation and the formation of its own strong national brand will it be possible to occupy a place in the fierce market competition and build China into a truly economically powerful country and a powerful brand. The future fight is the core competitiveness of the product. It is the same at home and abroad. The Chinese mold industry must continue to develop, and it requires our companies and governments to work hard on technology innovation.

In China, the State Council adopted the "Adjustment and Revitalization Plan for the Equipment Manufacturing Industry", which also regards the upgrading of the technical level of molds and their manufacturing equipment as their key content, in the national 16 major science and technology specialties basic equipment functional components (key components) project The special project of the mold project also reflects the important position of the mold industry in the manufacturing industry.

In the medium to long term, China must start domestic demand, especially consumer demand, change the mode of economic growth, and change the growth mode promoted by exports in the past. China's mold product production, from the "mold power" to "mold power", brand and innovation is the key. The central government’s series of stimulus plans to boost domestic demand also brought opportunities to the mold market. How to make achievements in automobiles, aviation, medical equipment and new energy, seize the business opportunities of the 4 trillion yuan total investment in construction projects, transform the national strategy and new industries into real orders for the mold industry, and also need to subdivide Market, targeting target customers, diversified operations, with mold manufacturing as the core, adapting to the high threshold of high-end equipment manufacturing industries such as automobiles, home appliances, and shipping industries, implementing product upgrades, extending the product chain, and actively providing equipment for downstream industries of the mold, Products to meet the growing market differentiation. To this end, Luo Baihui stressed that China's mold enterprises must win R&D and innovation in the terminal market to establish their own brand products and strong brands.

Luo Baihui particularly emphasized that in terms of brand marketing, domestic companies should continue to seek new results and seek effective results. In addition to advertising, channel network, and terminal sales are still the key, Internet marketing has become a major focus, and some companies may further promote the pace of listing. At the capital level, progress will be made. At the same time, some companies will continue to strengthen the differentiation of brand positioning, such as the division of regional markets and the division of medium and high-end markets.