Toyota Releases "Cloud Action Plan" to Focus on New Energy Vehicles

Three times in half a year, it said in Chinese that "China's most important" Toyota Motor has finally taken steps to make progress in China.

It is time for Toyota to hold its treasure in new energy products such as hybrids.

On Thursday, Toyota Motor (China) Investment Co., Ltd. formally announced the launch of the "cloud initiative." According to this plan, Toyota will accelerate the pace of its business in China by focusing on six key words: "environmental protection technology, well-being, goods, services, business, social contribution activities." In the industry’s real concern, Toyota’s 20% future sales volume will consist of hybrid vehicles. Toyota’s goal is to “provide the richest hybrid product portfolio and accelerate the promotion and popularization of advanced technologies in localization.”

In order to achieve the above objectives, Toyota also released the concept of "double-engine" that represents the trend of hybrid power technology at the launching ceremony of the "cloud motion plan". At the same time, "heavy money" hired robot Astro Boy to become the ambassador for the motion plan. Yes, “it is full of sense of technology, sense of the future, and sense of power.” And this “three senses” is indeed the three driving forces that are most needed in Toyota’s current China show.

"Cloud initiative" goals

New energy vehicles account for 20% of sales in China. Toyota's "cloud motion plan" means "surge".

“When we explained this concept to the headquarters, we also mentioned that the Beijing Olympics also uses the concept of 'Lucky Cloud.'” said Dong Changzheng, executive deputy general manager of Toyota China and chief executive of the Cloud Action Plan. “This is the first Toyota China. Independent strategy.” As the wind surges, it is not only market sales but also the confidence and honor Toyota once had for the world’s largest automaker.

According to the plan, Toyota’s future career in China will be divided into three steps:

The first step, in 2012, Toyota hopes to be able to sell more than 1 million in China, while laying a solid foundation for the development of energy-saving new energy vehicles.

In the second step, in 2015, while selling 1.6 million to 1.8 million vehicles, hybrid vehicles powered by domestically produced hybrid powertrains were produced domestically by FAW Toyota and GAC Toyota.

The third step is to determine the business development model based on energy-saving new energy vehicles, increase investment in new energy vehicles, and realize energy-saving new energy vehicles to occupy 20% of Toyota's overall sales.

According to Dong Changzheng, this year's Beijing Auto Show, Toyota Motor will exhibit a concept car equipped with a hybrid powertrain that will be developed and designed by the R&D center in Changshu. In the future, the R&D center will also actively carry out the localization of hybrid core components such as batteries, motors, and variable voltage control systems to achieve localized procurement and local talents' participation in R&D and management. The chief engineer of Toyota, who is in charge of technology, and Shan Ke, general manager of the Toyota China R&D Center, also started working in China in February this year.

In fact, in a series of so-called “system reforms,” many senior executives who have been responsible for Toyota’s China affairs will all be transferred to China, and the “China Ministry” at Toyota’s headquarters will also be relocated to Beijing. In short, all future Toyota decision-making in China will be completed in China. At the same time, "this institution will also have more Chinese senior management members to join."

New Energy Path Hybrid Driven to Outgoing Plug-in Hybrid Electric Vehicles to Pure Electric Vehicles At the same time, Toyota Motor Corps publicly explained and emphasized its new energy technology line at the launching ceremony of the “Cloud Motion Project”: using hybrid power and outboard charging. The hybrid hybrid and pure electric vehicles have common core fundamental technologies in terms of motors, batteries, and power control, and are developed from hybrid hybrids into plug-in hybrid hybrids and pure electric vehicles.

A week ago, the third-generation PR IU S Prius officially landed on the Chinese market. In the following few days, in the “12th Five-year Development Plan for New Materials Industry” officially announced by the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology predicts that by 2015, the cumulative production and sales of new energy vehicles will exceed 500,000 vehicles.

One is policy planning, and the other is business behavior. The two seemingly non-essential matters have been introduced within a week, but they have released two important messages: The concept of “new energy vehicle” in China has been extended again. One level includes not only pure electric vehicles, plug-in hybrid vehicles, but also ordinary hybrid electric vehicles; and with the addition of the latter, it is necessary to form a cumulative sales volume of 500,000 vehicles in 4 years. It is not big.

From the emphasis on pure electric vehicles to the "default" of hybrid vehicles is also an integral part of new energy vehicles, the transformation of China's national policy has made Toyota cars in the field of hybrid power have regained a sense of "technology" And "a sense of power." According to statistics from Toyota Motor, Toyota currently has more than 3.6 million users of hybrid vehicles in the world. As of 2011, Toyota's hybrid vehicles worldwide have saved more than 6.5 million liters of oil and reduced CO2 emissions by about 18 million tons. .

New energy killer "Shuangqing" technology can reduce fuel consumption by up to 40%

The technical characteristics of Toyota Hybrid are that it belongs to the complete hybrid technology. Unlike other weakly mixed technologies, it also has two power sources, the engine and the electric motor. This significantly improves the power performance and greatly reduces fuel consumption. Many consumers really understand the uniqueness of Toyota's hybrid technology, and Toyota ingenuity took a new name for its power system—Dual Engine.

"The new-generation hybrid power system--hybrid dual-motor power, compared with the traditional technology, the maximum fuel consumption can be reduced by more than 40%, while the power performance is equivalent to the engine's displacement increased by more than 30%." Dong Changzheng said “We hope that in the future, driving HEVs will be like using the iPhone now. Driving a PH EV is like using an iPad.”

As an indication of Toyota's fuel-electric hybrid technology, Toyota Motor Corp. said that this year, the Toyota Hybrid will compete in the Le Mans 24-hour endurance race, which is the world’s first hybrid model to participate in the event.

As a commodity part of the "cloud initiative", Toyota stressed that in the future it will create "the most abundant hybrid product portfolio" and "strategage more cars for the headquarters" while trying to combine the needs of local customers and demonstrate a "more Young and stylish Toyota." Whether it is the recently launched Lexus CT 200h, the seventh-generation Camry, the new Prius, the upcoming modern sports car 86, and the Lexus's new iconic design elements, the spindle grille is an important signal that Toyota is changing. .

Toyota's three-step step 1 In 2012, Toyota hopes to lay a solid foundation for the development of energy-efficient new energy vehicles while achieving annual sales of over one million yuan.

Step 2 In 2015, Toyota Motor Co., Ltd. and Guangzhou Automobile Toyota Motor Co., Ltd., a hybrid vehicle equipped with a domestic hybrid powertrain, achieved mass production of domestically produced vehicles while achieving sales of 1.6 million to 1.8 million vehicles.

The third step is to determine the business development model based on energy-saving new energy vehicles, increase investment in new energy vehicles, and achieve energy-saving new energy models in Toyota's overall sales; occupy 20% of the total.